Succulent Smitten • Desert Plants + Gifts

Winner of 2 Addys at the local level for Best in Category, Integrated Campaign + Gold, Brand Identity. Winner of Gold, Brand Identity at the District Level. This is one of those dream projects and clients that makes everything worth it! The identity was created for a local business owner that wanted to capture her love for desert plants and the joy her audience feels when they bring them into their homes. The illustrations are inspired by skandanavian folk art with a modern twist and are the core of the whimsical and upbeat vibe. The elements offer versatility across all touchpoints giving this brand lots of room to evolve and grow (pun intended!)

3X BRAND IDENTITY ADDY AWARD WINNER, 2021