Setareh Moafi • Chinese Medicine + Yoga
The visual identity symbolizes the transformation that an individual experiences when they begin to access the healing potential within themselves. The integrating and overlapping shapes give a sense of connection, self cultivation, and nods at blending principles of Classical Chinese Medicine and Yoga. Corresponding color palette and brand elements were inspired by the 5 natural elements in Chinese Medicine: wood, fire, earth, metal, and water.
BRAND STRATEGY • VISUAL IDENTITY • BRAND EXTENSIONS