covet Palm Springs • Jewelry + Gifts

covet is a successful jewelry and accessories shop from San Francisco that recently planted new roots in Palm Springs. To celebrate the milestone, we developed a new visual identity that not only incorporated elements of the local desert, but also captured inspiration from the jewelry and shop itself; like the beauty of mixing and matching, layering and a boho-spirit. The visual system includes a variety of custom illustrated tiles paired with rich textures meant for layering and versatility across touch points.