Oxeye Brewing Co.
Craft Brewing

NAMING • VISUAL IDENTITY • PACKAGING

Oxeye was a nautical term sailors used for a cloud or other weather phenomenon that may be indicative of an upcoming storm. This inspired the name and identity for Oxeye Brewing Co., a small batch brewer amidst the vast turbulent seas of big brewing companies and steadily staying true to their craft. We developed several labels for specialty brews that expressed the nostalgic and whimsical personality of the brand.

Oxeye Brewing Co. • Craft Brewing

NAMING • VISUAL IDENTITY • PACKAGING

Oxeye was a nautical term sailors used for a cloud or other weather phenomenon that may be indicative of an upcoming storm. This inspired the name and identity for Oxeye Brewing Co., a small batch brewer amidst the vast turbulent seas of big brewing companies and steadily staying true to their craft. We developed several labels for specialty brews that expressed the nostalgic and whimsical personality of the brand.

LINDSAY BOSCH

LINDSAY BOSCH

Brand Strategist + Project Manager

Explorer, travel. Cheesy pun enthusiast.
Brand development, strategy + campaign experience ranging from start-ups to Yahoo, Google, HotelTonight and Airbnb. 15+ years industry experience in Brand Strategy and end-to-end Project Management overseeing large teams, budgets, clients, implementation, and localization.

TOM BOSCH

TOM BOSCH

Creative Director + Brand Designer

Hiker, yoga instructor. Rescuer of dogs.
20+ years designing + directing brand development and launches for digital, print, point of sale, and environmental. Extensive experience developing brand launch and awareness campaigns for large retail companies in both product and service categories.

let's connect

let's connect