AIHR • Academy to Innovate HR

BRAND CLARITY + STRATEGY •
COLLATERAL • CAMPAIGNS

AIHR’s business was growing rapidly and their brand was getting clouded among the noise. We helped AIHR to take a step back and redefine their brand’s foundation in an effort to clarify their message, their goals, and re-establish consistency across all touchpoints. We defined their brand pillars, brand personality and tone of voice, and overall simplified their message, both visually and in copy. We created a toolbox of brand elements that seamlessly expanded on their existing visual identity.

AIHR • Academy to Innovate HR

BRAND CLARITY + STRATEGY • COLLATERAL • CAMPAIGNS

AIHR’s business was growing rapidly and their brand was getting clouded among the noise. We helped AIHR to take a step back and redefine their brand’s foundation in an effort to clarify their message, their goals, and re-establish consistency across all touchpoints. We defined their brand pillars, brand personality and tone of voice, and overall simplified their message, both visually and in copy. We created a toolbox of brand elements that seamlessly expanded on their existing visual identity.

LINDSAY BOSCH

LINDSAY BOSCH

Brand Strategist + Project Manager

Explorer, travel. Cheesy pun enthusiast.
Brand development, strategy + campaign experience ranging from start-ups to Yahoo, Google, HotelTonight and Airbnb. 15+ years industry experience in Brand Strategy and end-to-end Project Management overseeing large teams, budgets, clients, implementation, and localization.

TOM BOSCH

TOM BOSCH

Creative Director + Brand Designer

Hiker, yoga instructor. Rescuer of dogs.
20+ years designing + directing brand development and launches for digital, print, point of sale, and environmental. Extensive experience developing brand launch and awareness campaigns for large retail companies in both product and service categories.

let's connect

let's connect