Setareh Moafi • Chinese Medicine + Yoga

BRAND STRATEGY • VISUAL IDENTITY
BRAND EXTENSIONS

The visual identity symbolizes the transformation that an individual experiences when they begin to access the healing potential within themselves. The integrating and overlapping shapes give a sense of connection, self cultivation, and nods at blending principles of Classical Chinese Medicine and Yoga. The corresponding color palette and brand elements were inspired by the 5 natural elements in Chinese Medicine: wood, fire, earth, metal, and water.

Setareh Moafi • Chinese Medicine + Yoga

BRAND STRATEGY • VISUAL IDENTITY • BRAND EXTENSIONS

The visual identity symbolizes the transformation that an individual experiences when they begin to access the healing potential within themselves. The integrating and overlapping shapes give a sense of connection, self cultivation, and nods at blending principles of Classical Chinese Medicine and Yoga. Corresponding color palette and brand elements were inspired by the 5 natural elements in Chinese Medicine: wood, fire, earth, metal, and water.

"xBosch Studios is the unicorn your brand needs to thrive! Tom and Lindsay provide a full range of support that is critically needed for brand identity and growth. Their branding process is thorough, strategic and insightful. It’s the perfect balance of strategy and creativity at its finest. They not only developed our visual identity and voice but also built a solid foundation for who we are and what we stand for as an organization. They're always thinking bigger and you can see their passion for their work and their clients. They are fantastic partners who listen, understand and improve upon any task you throw their way. Finding Bosch Studios has been the best blessing for our brand."

Kelly Clore, Sr. Brand & Marketing Director, pomi

LINDSAY BOSCH

LINDSAY BOSCH

Brand Strategist + Project Manager

Explorer, travel. Cheesy pun enthusiast.
Brand development, strategy + campaign experience ranging from start-ups to Yahoo, Google, HotelTonight and Airbnb. 15+ years industry experience in Brand Strategy and end-to-end Project Management overseeing large teams, budgets, clients, implementation, and localization.

TOM BOSCH

TOM BOSCH

Creative Director + Brand Designer

Hiker, yoga instructor. Rescuer of dogs.
20+ years designing + directing brand development and launches for digital, print, point of sale, and environmental. Extensive experience developing brand launch and awareness campaigns for large retail companies in both product and service categories.

let's connect

let's connect