Setareh Moafi • Chinese Medicine + Yoga

BRAND STRATEGY • VISUAL IDENTITY
BRAND EXTENSIONS

The visual identity symbolizes the transformation that an individual experiences when they begin to access the healing potential within themselves. The integrating and overlapping shapes give a sense of connection, self cultivation, and nods at blending principles of Classical Chinese Medicine and Yoga. The corresponding color palette and brand elements were inspired by the 5 natural elements in Chinese Medicine: wood, fire, earth, metal, and water.

Setareh Moafi • Chinese Medicine + Yoga

BRAND STRATEGY • VISUAL IDENTITY • BRAND EXTENSIONS

The visual identity symbolizes the transformation that an individual experiences when they begin to access the healing potential within themselves. The integrating and overlapping shapes give a sense of connection, self cultivation, and nods at blending principles of Classical Chinese Medicine and Yoga. Corresponding color palette and brand elements were inspired by the 5 natural elements in Chinese Medicine: wood, fire, earth, metal, and water.

"Being the face of my brand made it hard for me to know where to begin creating a visual identity to reflect my vision and mission. But Tom and Lindsay listened closely to who I am and the meaning behind my work, broke it down, and translated it into visually gorgeous brand, logo and designs that I truly feel connected to and am proud to share with the world. Two things I hear from everyone I share my new logo with is "beautiful" and "it's so you!"  I can't recommend Bosch Studios more - they take the overwhelm out of brand development and make it an exciting, creative project that turns your business into a visually stunning reality."

- Setareh Moafi, Ph.D

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let's connect