firstbase •
Organic Skincare
VISUAL IDENTITY • PACKAGING •
BRAND EXTENSIONS
firstbase skincare is a Canadian based company that was launching a new line of eco/cosmos certified products and needed a brand identity that expressed their simple, timeless and foundational approach to skincare. We created a visual language that is elegant and refined while capturing a free spirited lifestyle and vibe. From the logo and color palette, to the packaging and photography style, every detail is crafted with purpose and intention to represent their passion for doing things the right way and clean label products that are ethically sourced.
firstbase • Organic Skincare
VISUAL IDENTITY • PACKAGING • BRAND EXTENSIONS
firstbase skincare is a Canadian based company that was launching a new line of eco/cosmos certified products and needed a brand identity that expressed their simple, timeless and foundational approach to skincare. We created a visual language that is elegant and refined while capturing a free spirited lifestyle and vibe. From the logo and color palette, to the packaging and photography style, every detail is crafted with purpose and intention to represent their passion for doing things the right way and clean label products that are ethically sourced.
LINDSAY BOSCH
Brand Strategist + Project Manager
Explorer, travel. Cheesy pun enthusiast.
Brand development, strategy + campaign experience ranging from start-ups to Yahoo, Google, HotelTonight and Airbnb. 15+ years industry experience in Brand Strategy and end-to-end Project Management overseeing large teams, budgets, clients, implementation, and localization.
TOM BOSCH
Creative Director + Brand Designer
20+ years designing + directing brand development and launches for digital, print, point of sale, and environmental. Extensive experience developing brand launch and awareness campaigns for large retail companies in both product and service categories.
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