Setareh Moafi • Chinese Medicine + Yoga

BRAND STRATEGY • VISUAL IDENTITY
BRAND EXTENSIONS

The visual identity symbolizes the transformation that an individual experiences when they begin to access the healing potential within themselves. The integrating and overlapping shapes give a sense of connection, self cultivation, and nods at blending principles of Classical Chinese Medicine and Yoga. The corresponding color palette and brand elements were inspired by the 5 natural elements in Chinese Medicine: wood, fire, earth, metal, and water.

Setareh Moafi • Chinese Medicine + Yoga

BRAND STRATEGY • VISUAL IDENTITY • BRAND EXTENSIONS

The visual identity symbolizes the transformation that an individual experiences when they begin to access the healing potential within themselves. The integrating and overlapping shapes give a sense of connection, self cultivation, and nods at blending principles of Classical Chinese Medicine and Yoga. Corresponding color palette and brand elements were inspired by the 5 natural elements in Chinese Medicine: wood, fire, earth, metal, and water.

“Being the face of my brand made it hard for me to know where to begin creating a visual identity to reflect my vision and mission. But Tom and Lindsay listened closely to who I am and the meaning behind my work, broke it down, and translated it into visually gorgeous brand, logo and designs that I truly feel connected to and am proud to share with the world. Two things I hear from everyone I share my new logo with is “beautiful” and “it’s so you!” I can’t recommend Bosch Studios more – they take the overwhelm out of brand development and make it an exciting, creative project that turns your business into a visually stunning reality.”

Setareh Moafi – Owner, A Center for Natral Healing

LINDSAY BOSCH

LINDSAY BOSCH

Brand Strategist + Project Manager

Explorer, travel. Cheesy pun enthusiast.
Brand development, strategy + campaign experience ranging from start-ups to Yahoo, Google, HotelTonight and Airbnb. 15+ years industry experience in Brand Strategy and end-to-end Project Management overseeing large teams, budgets, clients, implementation, and localization.

TOM BOSCH

TOM BOSCH

Creative Director + Brand Designer

Hiker, yoga instructor. Rescuer of dogs.
20+ years designing + directing brand development and launches for digital, print, point of sale, and environmental. Extensive experience developing brand launch and awareness campaigns for large retail companies in both product and service categories.

let's connect

let's connect